Events can be a great addition to a marketing activity plan. Whether it’s a tradeshow, exhibition or an event you’ve put together yourself – getting access to real potential buyers in the flesh can be highly effective.
The 62nd London Boat Show drew 90,328 boating enthusiasts to ExCeL London last week to see the latest marine innovations and designs, including 132 boats making their debut.
Ten ways to attract visitors to your exhibition stand Attracting visitors to your exhibition standWhen attending a trade show, how can you make sure your exhibition stand attracts the right visitors? Katy Roberts of JobServe Events offers some simple tips for pulling in the punters
Five good reasons to exhibit: Regardless of company size, events, exhibitions, shows and trade fairs provide an excellent opportunity to collect qualified leads, make sales, build relationships and much more. Integrated live event marketing can complement other sales and marketing promotion, but unlike most other marketing forms, at an event you get to meet the buyer face to face and isn’t that what you want?
Hyde Park’s annual Christmas event, Winter Wonderland attracted more than three million visitors over the course of its six-week run, from 20 November 2015 to 3 January 2016.