The NEC has reported an “exceptional year” of growth, due to a collaborative approach between the venue and its organisers.
The Birmingham venue has seen growth in like-for-like exhibitions compared to the previous year, with hall and suite rental increasing by an average of 3.7 per cent, while organisers used an average of 2.5 per cent more exhibition space.
Ian Taylor, sales director for the NEC, said: “We are proud of our performance this year and pleased to see that our organisers are experiencing a similar level of success.”
Organisers hosting second year shows at the NEC also experienced levels of growth, said venue management, with events growing in size by 25 per cent; welcoming around 28 per cent more exhibitors and 21 per cent more visitors in year two.
“We intend to keep the momentum going and are already in a fantastic position for 2016/17, with 85.9 per cent of our budgeted exhibition business already contracted,” Taylor added.
“We have recently signed a three-event deal with the organisers of MACH, which will see the event return to the NEC bi-annually until 2020. This long term deal ensures that organisers are able to secure their favoured dates and gives certainty to their exhibitors and the wider industry.”
In 2015/16, the NEC welcomed 2.15 million visitors and more than 35,000 exhibitors to 522 events.
Kathryn James, managing director of the NEC, said: “It’s been an exceptional year for us; the venue celebrated its’ 40th year, Resorts World Birmingham opened on our site which turned us into a 24/7 destination and we smashed our sales targets. We know that our success can, in part, be attributed to a recovering economy, but without the fantastic teams that we have working behind the scenes, we wouldn’t have been able to capitalise on these opportunities – it’s been a true team effort.
“Our focus now is to prepare for the future and reinvest to ensure that we continue to help our organisers deliver fantastic events for customers.”